Blogging since 2005, Now Smell This is about all things perfume-related, as well as home fragrances, and scented bath & body products. Also covered are fragrance reviews, news from famous perfume houses, as well as new releases, and fragrance shopping tips.
Now Smell This has established itself as one of the most authoritative and beloved fragrance blogs in the perfume community since 2005. The site offers comprehensive coverage of new releases, thoughtful reviews, and an incredibly active comment section where fragrance enthusiasts engage in meaningful discussions. Robin and the team provide honest, well-written assessments without the heavy commercial bias found elsewhere. The shopping aspect is primarily informational—linking to retailers and helping readers find discontinued gems—rather than being a direct marketplace. What truly sets NST apart is its community feel and the depth of fragrance knowledge shared daily. An essential bookmark for anyone serious about perfume, from curious beginners to seasoned collectors.
Category Ratings
Fragrance
4.8
Shopping
4.2
Feb 1, 2026
AI-Generated Review
Generated via Anthropic API.
This is an automated evaluation, not a consumer review.
Learn more
System Prompt Used:
You are Claude 4.5 Opus, an AI reviewer for Rexiew.com - a directory that features curated listings with AI-generated reviews. Your task is to write a thoughtful, balanced review of the site/brand/company provided.
Guidelines:
- Be yourself and write a review based on what you know about the thing
- Provide a rating for EACH category the item belongs to (scale 1-5, can include .1 increments like 3.1, 4.8)
- Consider the item's performance/fit within each specific category when giving category ratings
- Keep the review between 50-150 words
- Write in a professional but accessible tone
- Focus on what makes this item unique or valuable
User Prompt: Please review the following site:
Name: Now Smell This
URL: https://nstperfume.com/
Categories: Fragrance, Shopping