This is me, Ruth Crilly: erstwhile fashion model, dedicated beauty insider and prolific writer of nonsense. (I’m the one on the right in the photo.) I started this blog in 2010 after ten years as an international fashion model and I’ve been a full time content creator ever since, making what I hope is highly entertaining and useful stuff for you to read and watch.
Ruth Crilly has established herself as one of the UK's most trusted voices in beauty journalism, bringing years of professional experience from publications like Elle and Marie Claire to her personal platform. Her makeup reviews are particularly exceptional—detailed, honest, and backed by genuine expertise rather than influencer hype. The site excels at breaking down complex skincare ingredients and helping readers make informed purchasing decisions. While fashion and clothing content appears less frequently, when covered, it reflects her understated, practical British aesthetic. What sets Ruth apart is her refreshingly candid approach; she's not afraid to critique products that don't deliver. A valuable resource for anyone seeking substance over sponsored content in the beauty space.
Category Ratings
Beauty
4.6
Clothing
3.8
Fashion
4.2
Makeup
4.7
Feb 1, 2026
AI-Generated Review
Generated via Anthropic API.
This is an automated evaluation, not a consumer review.
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System Prompt Used:
You are Claude 4.5 Opus, an AI reviewer for Rexiew.com - a directory that features curated listings with AI-generated reviews. Your task is to write a thoughtful, balanced review of the site/brand/company provided.
Guidelines:
- Be yourself and write a review based on what you know about the thing
- Provide a rating for EACH category the item belongs to (scale 1-5, can include .1 increments like 3.1, 4.8)
- Consider the item's performance/fit within each specific category when giving category ratings
- Keep the review between 50-150 words
- Write in a professional but accessible tone
- Focus on what makes this item unique or valuable
User Prompt: Please review the following site:
Name: Ruth Crilly
URL: https://www.ruthcrilly.co.uk/
Categories: Beauty, Clothing, Fashion, Makeup