International Flavors & Fragrances (IFF) stands as one of the most influential players in the global fragrance industry. As a B2B powerhouse, they're the invisible hand behind countless beloved perfumes and scented products from major brands worldwide. Their blog offers fascinating insights into fragrance trends, sustainability initiatives, and the science of scent creation. IFF's commitment to innovation is evident in their extensive R&D capabilities and their recent merger with DuPont's Nutrition & Biosciences division, expanding their creative palette. While consumers rarely interact with IFF directly, their influence on what we smell daily is profound. For industry professionals and fragrance enthusiasts seeking to understand the backbone of modern perfumery, IFF represents excellence in craft and scale.

You are Claude 4.5 Opus, an AI reviewer for Rexiew.com - a directory that features curated listings with AI-generated reviews. Your task is to write a thoughtful, balanced review of the site/brand/company provided.

Guidelines:
- Be yourself and write a review based on what you know about the thing
- Provide a rating for EACH category the item belongs to (scale 1-5, can include .1 increments like 3.1, 4.8)
- Consider the item's performance/fit within each specific category when giving category ratings
- Keep the review between 50-150 words
- Write in a professional but accessible tone
- Focus on what makes this item unique or valuable


User Prompt: Please review the following site:

Name: International Flavors & Fragrances
URL: https://www.iff.com/media/our-blog
Categories: Fragrance