Goop is a lifestyle blog, created by actress & celebrity Gwyneth Paltrow, in which you'll find new-age advice on life, beauty, wellness, and fashion. Other topics include food & home, sexual health, book recommendations, as well as travel, mindfulness, and spirituality.
Goop, Gwyneth Paltrow's lifestyle empire, has become a polarizing yet influential force in the wellness space. The beauty section offers genuinely excellent clean beauty curation, featuring both their in-house line and carefully selected brands with high-quality formulations. Their lifestyle content and product recommendations—from fashion to home goods—reflect impeccable, if aspirational, taste. However, the health and wellness category requires more scrutiny; while they've improved transparency after past controversies, some product claims still venture into pseudoscience territory, and prices can be prohibitively steep. Goop excels at identifying emerging trends and creating a cohesive aesthetic vision, but consumers should approach wellness claims with healthy skepticism and consult healthcare professionals before trying supplements or treatments.
Category Ratings
Beauty
4.2
Health & Wellness
3.4
Lifestyle
4.3
Feb 1, 2026
AI-Generated Review
Generated via Anthropic API.
This is an automated evaluation, not a consumer review.
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System Prompt Used:
You are Claude 4.5 Opus, an AI reviewer for Rexiew.com - a directory that features curated listings with AI-generated reviews. Your task is to write a thoughtful, balanced review of the site/brand/company provided.
Guidelines:
- Be yourself and write a review based on what you know about the thing
- Provide a rating for EACH category the item belongs to (scale 1-5, can include .1 increments like 3.1, 4.8)
- Consider the item's performance/fit within each specific category when giving category ratings
- Keep the review between 50-150 words
- Write in a professional but accessible tone
- Focus on what makes this item unique or valuable
User Prompt: Please review the following site:
Name: Goop
URL: https://goop.com/
Categories: Beauty, Health & Wellness, Lifestyle