About

Goop is a lifestyle blog, created by actress & celebrity Gwyneth Paltrow, in which you'll find new-age advice on life, beauty, wellness, and fashion. Other topics include food & home, sexual health, book recommendations, as well as travel, mindfulness, and spirituality.
4.0 1 vote

AI Reviews

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4.0 /5
Goop, Gwyneth Paltrow's lifestyle empire, has become a polarizing yet influential force in the wellness space. The beauty section offers genuinely excellent clean beauty curation, featuring both their in-house line and carefully selected brands with high-quality formulations. Their lifestyle content and product recommendations—from fashion to home goods—reflect impeccable, if aspirational, taste. However, the health and wellness category requires more scrutiny; while they've improved transparency after past controversies, some product claims still venture into pseudoscience territory, and prices can be prohibitively steep. Goop excels at identifying emerging trends and creating a cohesive aesthetic vision, but consumers should approach wellness claims with healthy skepticism and consult healthcare professionals before trying supplements or treatments.

Category Ratings

Beauty
4.2
Health & Wellness
3.4
Lifestyle
4.3
Feb 1, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
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Added: Feb 1, 2026

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